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Online Content Manager

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Our client is looking for an experienced Online Content Manager to create, develop, acquire and maintain content for kid-focused websites.

This person will be responsible for the following:
- Creates and moderates social media updates across all relevant social platforms
- Load videos to YouTube, create titles, SEO tags, and descriptions
- Respond to and engage with consumers on all social sites
- Write web copy for games, mobile apps, landing pages, character blogs, promotions, advertising, marketing pieces, product descriptions, naming, email blasts, and other web elements as needed
- Assist with preparation and execution of weekly editorial calendars
- Compile data (both quantitative and qualitative) to be used in evaluating the effectiveness of social initiatives and informing future marketing and product direction
- Maintain close relationship with cross-functional teams
- Help secure photographic and video assets for social media interaction
- Follow web producer’s schedule for deadlines of all games and creative assets
- Work closely with legal counterparts to ensure adherence to rules and guidelines around social media marketing

SKILLS

- Understanding of social media platforms and analytics
- Strong writing skills with the ability to switch between voices of various brand personalities, brand characters, corporate spokesperson and consumer targets
- Understanding of writing for a kids’ audience
- Ability to think quickly, make decisions
- Organization and creativity
- Good communication skills
- Team player willing to absorb, enhance and execute brand direction
- Love of popular culture


EDUCATION/LICENSURE/CERTIFICATION
Bachelor’s Degree in Media, Communication, Journalism, English, Marketing

MINIMUM EXPERIENCE REQUIRED/PREFERRED
Two to three years in similar position at toy/entertainment/media company preferred
Understanding of COPPA a plus

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