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Online Advertising Manager

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You will strategize, manage, and optimize search, display, shopping, and retargeting programs across advertising properties for the top tech company:
Including:
- Upcoming hardware product launches,.
- Ongoing store demand generation and promotions

Responsibilities:
- Work closely with Media Lab and Media agency to manage and optimize House Ads (search, display, shopping, etc.) and Off-network media including paid social.
- Hands-on manage Shopping campaign and feed update.
- Partner with creative teams to create, improve and get approval for creative assists and copy
- Develop short and long term PPC strategies and roadmaps. Develop infrastructure and processes for executive reporting, attribution, and optimization.
- Measure and report on key metrics. Generate insights with analysis, make actionable recommendations based on these insights, and implement them.
- Oversee SEO efforts (optional): work with cross-functional teams to prioritize and implement key SEO tactics.

Requirements
- 3-4 years of experience managing complex, large-scale online advertising campaigns. Proven track record of using biddable media to acquire, engage, and nurture users throughout the funnel.
- Mastery with Adwords and DoubleClick required. Mastery of Google Shopping Ads required.
- Experience with eCommerce (required) and consumer electronics (preferred)
- Demonstrable technical skills in Google Analytics and web analytic methodologies for both desktop and mobile. Can interpret media performance data to derive actionable improvements.
- Experience in setting up A/B testing and landing page optimization a big plus.
- Experience with SEO a plus.

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