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On-site, in-house agency Creative Copywriter (freelance)

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Responsible for the copy integrity of marketing communications materials and programs through strategic direction and development of targeted messaging. Ensures copy is consistent with brand standards.

Principal Duties and Responsibilities:
• Working from creative briefs, teams with designers to develop and execute concepts for major product and marketing initiatives.
• Develops broad marketing messages that can be conveyed across a variety of vehicles.
• Works with clients and colleagues to identify business objectives and ensure that creative solutions are on strategy—effectively explaining the creative strategy behind major marketing campaigns.
• Understands style and maintains tight quality control over all the pieces he/she creates; writes in brand voice and supports brand positioning.
• Maintains product knowledge and understands needs of assigned business partners.
• Successfully incorporates all changes and suggestions from internal department reviewers, business partners and legal and compliance reviewers.
• Maintains knowledge of industry and marketing communications trends and incorporates new ideas into company's process and procedures.
• Helps Creative team workflow process run smoothly and finds innovative ways to enhance it.
• Develops and nurtures relationships with in-house agency colleagues—design, account management, traffic, and electronic communications—operating as a positive agent for improving internal communications and workflow.
• Serves as a mentor for junior members of the Creative and Editorial staff.

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