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New Alliance Marketing Manager

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Location: Flexible
Project Duration: Start ASAP - early May

My client, a leading strategy and management-consulting firm, is currently seeking a full-time marketing resource to join over the next 9 months, during a critical start-up phase of a new alliance-related offering from their Resources operating group. The hard launch for this offering is October 6th - 9th, 2013. As part of the launch, they are still needing to finalize a name for the product, which the Marketing Manager in this role would be responsible for contributing to.

Here are additional details on the role and what they are looking for:

· Much of the work to date has focused on internal deliverables like FAQs and client account lead playbooks; need to refocus to external marketing elements

· Need to align with client-centric marketing leads, as well as target with emerging "Diamond" accounts, most of whom will already have some type of alliance upstream program in place

· Concentrated work required to get ready for external launch + overall marketing strategy; need to be able to move things more quickly to be successful

Specialized skill set needed:

· Senior marketing experience to provide guidance and push the team to do the right, strategic things versus “what we know”

· Software background to better showcase/leverage the product solution as part of the client's offering

· Strong alliance marketing skills to maximize the client/software provider relationship and value proposition, including co-branding experience

Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.

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