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NOW! Awesome 5 Month Email Marketing Coordinator Contract!

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Immediate 5 Month ONSITE contract!

In this immediate contract scheduled to go through mid-November you will coordinate email marketing initiatives &
coordinate the execution of email marketing programs and tactics to ensure customer engagement, while driving sustainable sales.

Schedule effective email marketing programs against key sales driving programs such as credit events, MVC events and sales notifications.

Ensure marketing compliance with strategic direction.

Maintain email marketing calendars which are integrated into the overarching direct and companywide marketing strategies.

Assist in the development of grand opening, remodel, regional and brand strategies requiring email support.

Write email marketing creative briefs consistent with strategic direction.

Also work with Creative and Production to continually test and improve email communication and segmentation.

Assist in the development and adherence to the email marketing budget.

Integrate marketing intelligence

Leverage Marketing Intelligence insights to develop new email marketing strategies.

Develop strategies to improve email marketing productivity by partnering with Marketing Intelligence on better customer segmentation opportunities such as, new customer trigger, lapsed customer, and other innovative programs to build email productivity. Quality assurance

Serve as liaison with Creative and the Production Quality teams for proof approvals to ensure quality assurance align with compliance guidelines.

QUALIFICATIONS REQUIRED

Bachelor's Degree in Marketing, Business or related field

Demonstrated ability to understand marketing objectives and parameters to ensure effective and efficient execution of all strategies.

3+ years in Marketing, E-Mail Marketing, Internet and Emerging Media.

Strong project management skills and attention to detail.
Ability to manage multiple/changing priorities.

Significant technical (IS) and digital experience.

E-mail specific campaign management and direct response experience.

QUALIFICATIONS PREFERRED
Strong analytical ability and understanding of Microsoft Excel
Decision Sciences Background in customer segmentation
Calendar Management - Understanding the impact of events to the overall marketing calendar

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