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Multichannel Copywriter

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A copywriter who can successfully handle both conceptual and nuts-and-bolts work, writing for diverse channels including scripting, direct mail, and digital. You must be able to think strategically about a problem and also craft effective and persuasive marketing copy with a minimum of direction.

Requirements:
•Create marketing efforts for web (including Search Engine and Affiliate marketing), direct mail and other applicable channels (including agent scripting) that persuasively communicates marketing objectives to the end consumer.
•Brainstorm with a team to generate ideas and creative concepts.
•Collaborate with Business Analysts, internal Account Executives, Copywriters and Graphic Designers to help formulate marketing strategy. Partner with the Brand Associate in interfacing directly with the Marketing and Analysis team.
• Be self-organized and able to manage multiple deadlines on numerous, concurrent projects. 

• Have strong presentation skills, able to communicate both tactically and strategically with the ability to clearly articulate creative rationale and communicate it to others for buy-in.
• Positive outlook and attitude - someone who naturally builds good rapport with team members.
• Strong integrated thinking skills.
• Able to consistently deliver quality work on time.

Experience:

• 4 year degree specializing in advertising, journalism or similar discipline.
• Minimum of 8 years copywriting experience.
• 8-10 years experience supervising and directing the work of other copywriters
• 8-10 years previous experience in a Financial services setting preferred.

Portfolio:
Direct Mail, Scripting and Web experience with direct response experience a must. Demonstrates industry and conceptual diversity. Evidence of “thinking outside the box” while achieving business goals.

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