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Multi-media Advertising Copywriter - B2C/Financial

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A Fortune 500 banking/financial client is seeking a copywriter with experience and verifiable success in all forms of media and channels including print, collateral, email etc., specifically for the retail banking and financial services industries. He/she will write, proofread and edit in a highly collaborative environment working with account executives, art directors, designers, and production managers. They will execute copywriting tasks from initial concept to final release.

***This is a 12-18 month contract***

Responsibilities:
• Write and evaluate copy, recommend changes and approve as final.
• Maintain job folders and documentation.
• Participate in review of jobs at all stages.
• Set direction for client meetings and secure critical information.
• Take a concept or theme and develop copy that will achieve business goals.
• Secure clear understanding of the objective and demographics of the campaign to ensure copy is targeted to appropriate audience.
• Collaborate with art director to produce the most compelling combination of images, design and language.
• Collaborate with account teams to develop appropriate strategies. Secure clear understanding of the objective and demographics of the campaign to ensure copy is targeted to appropriate audience.
• Collaborate with senior management to facilitate and direct the development of new creative strategies and goals, delivering measurable long/short term results. Develop techniques to reach new Customers and enable to company to maintain the competitive edge.
• Sell concepts, strategies and direction to senior management.
• Work with junior writers on team to provide them with direction.
• Conceive the approach and style for projects and adjust the
creative to optimize results.
• May assign research and writing tasks to other writers.
• Evaluate outside creative resources for possible use.

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