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Multi-Media Advertising Copywriter (B2C; Banking/Financial)

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Our client, a major financial / banking institution seeks an Advertising Copywriter with experience and verifiable success in all forms of media and channels (print, web, email etc.), specifically for the retail banking and financial services industries. The right candidate writes, proofreads and edits in a highly collaborative environment working with account executives, art directors, designers, and production managers. Must have the ability to execute copywriting tasks from initial concept to final release. If this sounds like you, please contact us!

*This is a long-term (12-18 months) contract position in Wilmington, DE.

Responsibilities:
• Conceive the approach and style for projects and adjust the creative to optimize results.
• Secure clear understanding of the objective and demographics of the campaign to ensure copy is targeted to appropriate audience.
• Collaborate with art director to produce the most compelling combination of images, design and language.
• Collaborate with account teams to develop appropriate strategies.
• Collaborate with senior management to facilitate and direct the development of new creative strategies and goals, delivering measurable results.
• Develop techniques to reach new Customers / maintain competitive edge.
• Take a concept or theme and develop copy that will achieve business goals.
• Write and evaluate copy, recommend changes and approve as final.
• Maintain job folders and documentation.
• Participate in review of jobs at all stages.
• Set direction for client meetings and secure critical information.
• Sell concepts, strategies and direction to senior management.
• Work with junior writers on team to provide them with direction.
• May assign research and writing tasks to other writers.
• Evaluate outside creative resources for possible use.

Requirements:
• Minimum of Four to five years of advertising copywriting experience (B2C, financial, multi-media).
• Exceptional written communication skills.
• Documented portfolio and record of achievement in project management and/or people management.
• Strong knowledge of general advertising practices.
• Proficient in Microsoft Word or equivalent.
• Working knowledge of design software: QuarkXPress, Illustrator, Photoshop, InDesign, Acrobat
• Working knowledge of PowerPoint and Excel

**To apply, please submit your resume in Word document format (including a link to your online portfolio), along with a 1-2 paragraph professional bio.
All resumes must:
• Outline the minimum requirements
• Be clear, easy to read and formatted properly
• Include month/year of all employers
• Explain employment gaps greater than 3 months

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