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Multi-Channel Marketing Program Manager

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The Multi-Channel Marketing Program Manager will work closely with marketing leads to develop promotional resources for HCP customers.  This individual will collaborate closely with internal stakeholders such as account teams, communications, legal/medical and vendors/agencies in the development, approval and on-going maintenance of promotional resources.

This position is responsible for but not limited to the following:

  • Responsible for the development of promotion and communications materials aligned with segment strategy and within regulatory & client policy
  • Partner with the strategy leads, account teams and assigned agencies to ensure resources and messaging meet business objectives
  • Works collaboratively with multiple teams supporting promotions
  • Lead all promotion review activities for assigned resources
  • Participate in all development meetings as well as concept reviews
  • Manage development and approvals through Promotion Review processes
  • Work with med legal and regulatory teams in the approval of materials for all assigned brands
  • Manage all Agency partners in order to achieve successful marketing promotion & communication plans
  • Interface with point Account Executives through appropriate channels in order to obtain feedback and insight into segment resources and communications
  • Provide project management planning and support for Segment Strategy team as needed
  • Participate in annual planning activities
  • Ensure all activities are in full compliance with appropriate regulations and company policies

Qualifications 

  • Minimum of 2 years of experience in Sales, Marketing and / or Operations related field
  • Experience working in a fast-paced, cross-functional environment
  • Strong written and verbal communication skills
  • Demonstrated multi-project management skills
  • Strong collaboration skills and proficient in building strong relationships; working in a team environment with multiple stakeholders
  • Demonstrates leadership behaviors and maintains alignment to client compliance goals and policies
  • Experience with sales, marketing or promotion development within pharmaceutical industry preferred
  • Experience tracking / monitoring budgets a plus
  • Experience with vendor management preferred
  • BS Degree or other advanced degree highly preferred

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