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Multi Channel Marketing Manager - CRM / Loyalty

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This person is assigned to a brand(s) and is responsible for contributing to the development, execution and optimization of a fully integrated Multichannel Marketing (MCM) plan against HCPs, consumers and other targeted stakeholders, e.g. pharmacists. MCM includes all non-field based channels both offline and online and includes but is not limited to websites, email, social, search, 3rd party addressable media, video detail, webinars/webcasts, e-detailing and tele-sales.

Competencies:

Marketing knowledge, particularly within healthcare: an understanding of brand marketing strategies and basic marketing principles
Understanding of multichannel principles, preferably with some experience across both the HCP and consumer audiences. Must have a digital or CRM background inclusive of acquisition, conversion and adherence/loyalty
Prior experience with various MCM platforms, campaign management, and database and salesforce CRM systems
Prior experience in managing execution of MCM activities, specifically asset creation and vendor management
Ability to effectively author project briefs and project requirement documents
Experience managing agencies, vendors and project support teams with the ability to implement changes when needed
Experience with the Legal/Medical/Regulatory review process
Strong collaboration and influencing skills
Strong organizational and project management skills
Ability to build strong relationships across matrix teams and project partners
Astute in managing multiple projects and competing demands at the same time


Skills: Responsibilities:

Assist MCM Brand Lead in the development and execution of data driven MCM plans including:

Lead development of project briefs and other necessary requirements documents
Partner with Business Intelligence to leverage historical engagement data, benchmarks, customer insights and market research to inform tactical recommendations
Create content plans
Lead creative adaptation for each channel
Manage project timelines & Identify and manage channel interdependencies
Lead development of MCM deployment plans
Responsible for business rules development within and across programs that adhere to compliance standards
Ensure integration with Patient Support Program on the consumer side and Field based selling activities on the HCP side
Manage LMR and 2253 submissions
Management of day to day MCM budget to ensure deployment of resources in accordance with brand goals and strategies
Work with internal teams and outside agencies/vendors to define project scope, timelines and deliverables
Partner with functions within and outside of MCM to ensure that in-market multichannel services and programs are effectively executed, consistent with agreed service levels , channel standards and compliance requirements
Responsible for the day-to-day operations and management of agencies and vendor partners; ensures on-time and flawless delivery across channels and programs
Pre-deployment validation and end-to-end testing on all tactics
Partner with Advanced Analytics and MCM Brand Lea to establish KPIs and measurement plans
Optimize and modify MCM programs based on performance data, customer insights and behaviors, competitive activity and market event changes
Work closely with Business Intelligence to demonstrate impact of MCM programs on business performance including Rx lift
Accountable for development and management of data requirement standards to ensure consistent reporting and measurement

Qualifications:

Undergraduate degree required
5 years proven multichannel marketing experience with at least 2 years in Pharma strongly preferred

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