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Motors Social Media Specialist

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Responsible for the day-to-day social media channel management, on-going marketing program support, continual measurement & analysis of social media initiatives as well as social media trends and opportunities for company Motors Business Unit.


Accountabilities:
• Maintain all social network communications for company Motors -- Facebook, Twitter, company Forums, Youtube, etc.
• Monitor and manage day-to-day communications, content development, posting, responding and optimization
• Triage any customer related issues to appropriate Customer Service Department
• Responsible for end to end execution of key Social programs for company Motors to achieve the business goals - concept development, agency/vendor selection and management, program development and logistics management to reporting
• Collaborate with agency and paid search team to optimize social paid media for both acquisition, reach and engagement optimization
• Share the responsibility in aligning programs and communications with the core company Social goals and visions
• Communicate key themes and messaging that matches company Motors retail and merchandising calendar with consistent tone and style of company Social Guidelines
• Responsible for recommending requirements, related to Social features/products to Global Motors Product team and Global Social Commerce team
• Create and implement ad hoc and standard weekly/monthly reporting, in collaboration with Analytics, to measure results of social media initiatives, and campaigns/promotions
• Listen to and monitor all social media outlets: company Motor forums, external sites, blogs, etc. on daily basis and manage corporate profile / corporate image
• Manage relationships and processes with internal and external business partners
• Perform frequent competitive analysis – tracking major competitors’ social outreach programs (content, frequency, channels) and identifying the gold standard programs.
• Follow company Motors Style guide

JOB REQUIREMENTS
Required Education, Training, Experience or Skills:
• A Bachelor degree
• 2-5 years experience / knowledge in marketing , specifically online marketing, with recent experiences in social media
• 1 year experience in Motors Industry or Journalism
• A genuine Auto enthusiast (cars, bikes, motorcycles, etc)

Preferred Education, Training, Experience or Skills:
• Excellent writing skills with the ability to translate traditional automotive marketing content into engaging and socially-relevant conversations
• Outstanding presentation skills
• Highly organized, analytical, and articulate with a thorough understanding of social media analysis, performance and reporting
• Passionate about new technology, industry trends, and media
• Ability to manage multiple projects in a fast-paced environment
• Strong knowledge of social media tools and platforms required
• Collaborative
• Goal and results drive

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