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Mobile Phone Marketing Manager

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Mobile Phone Marketing Manager

- Based in central London
- Salary £42,000 to £48,000
- To start January 2012
- Fixed term contract until 30th June 2012

One of the world’s foremost IT companies is seeking a Mobile Phone Marketing Manager to work on a fixed term contract until 30th June 2012.

The purpose of the role is to plan, execute and track marketing campaigns, working directly with the UK Marcoms Lead, in order to support business objectives. Specific areas of responsibility include: social media and website management, CRM, apps promotions, and partner liaison.

Responsibilities include:
• Manage Mobile Phone social media strategy and management, including briefing and working with agencies, day to day liaison with community manager and tracking/reporting
• Manage apps promotions, including liaising with app developers and internal stakeholders, creating social marketing ideas and working with the app developers and agencies to implement them, selection of apps for promotion in Marketplace as well as reporting and tracking
• Manage monthly newsletter creation (including writing), distribution and tracking
• Local liaison for the mobile phone website and various video and other corp-created assets – reviewing copy and liaising with the developers to make local updates
• Partner liaison with OEM/MO partners for creative approvals as needed
• Support the team in achieving overall objectives
• Project plan individual campaigns to ensure successful & timely delivery
• Write creative briefs, and manage the local creative development process
• Manage agencies (typically social media and design) and gain internal stakeholder approval
• Work alongside PR projects to ensure campaigns are integrated

Knowledge, Skills and Experience:
• Experience with social media and PR is required.
• Experience in marketing communications for consumer products is required (preferably in telecoms/technology).
• Experience in managing internal and external creative resources, vendors and partner agencies is required
• An affinity for mobile consumer products and digital entertainment is mandatory
• Global consumer marketing experience is strongly preferred
• Experience with digital media & online campaign building is strongly preferred
• Experience with a telecoms operator or within the telecoms sector is preferred

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