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Mobile Marketing Specialist

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Aquent's Fortune500 client based in Framingham, MA is looking for a Mobile Marketing Specialist to fulfill a 7-month contract (40/hrs, 5 days, onsite) with potential to extend beyond.

Position Summary:
The Mobile Marketing team is responsible for the acquisition, retention and engagement of all company's mobile properties including, but not limited to, the app and mobile website.
The Marketing Specialist contributes on a range of projects to support the optimization of the company's app user lifecycle.

Key Responsibilities:
• Management of the company's app presence in the Apple App store and the Google Play store by partnering with the Mobile Product team and utilizing ASO best practices for each app release
• Work with a 3rd party vendor to monitor app store reviews for overall sentiment and identification of potential issues
• Track app notification campaign results pertaining to engagement metrics and work with the Mobile Marketing Program Manager to report out on overall campaign performance to additional stakeholders
• Provide A/B testing and strategy recommendations for app notifications based on analytic findings
• Monitor mobile marketing best practices and industry competitors to become knowledgeable about the ever-changing marketing technology industry; discover emerging mobile lifecycle marketing techniques
• Strong collaboration with all internal marketing partners to ensure alignment with the company’s mobile objectives
• Assist the Manager of Mobile Marketing in driving short/long term planning for tactical execution of our mobile marketing goals

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