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Mobile Marketing Manager

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Primary responsibilities include:
- Maintain end user mobile marketing calendar for cross-functional teams
- Execute and deliver monthly mobile programs on time and on budget
- Confirm any gaps between original scope of work and campaign updates
- Monitor mobile banking industry and adoption trends with internal resources, such as Comperemedia and Analyst Relations reports
- Oversee A/B test plans and other test & learn scenarios
- Develop campaign list segmentation based on prospect target criteria
- Partner with field marketing and engage clients for pilot programs
- Track and report on campaign results, compared to set goals
- Partner with cross-functional teams, working closely with Marketing Operations, Field Marketing, Analytics, & other Marketing teams to deliver results

Qualifications:
- 5-7 years of direct and online marketing experience required, from conception, execution to post-program measurement
- Agency or corporate marketing background is preferred however Ecommerce or start-up marketing experience is also welcome.
- Strong client management skills are desired
- Experience or knowledge of banking or financial services industries is preferred
- A passion for all things marketing in a fast-paced, complex environment
- Success in implementing social campaigns is desired. Mobile marketing experience is desired but not mandatory
- The ability to articulate a clear end-to-end "go-to-market” goal as it relates to overarching mobile marketing strategy
- Results-oriented mindset with a track record of focusing on high impact activities & driving initiatives through to execution
- Solid use of Excel for reporting and building clean PowerPoint presentations is required
- Experience with pulling data, such as from Business Objects or Omniture systems, is required
- Passion for delighting customers & using customer insights to improve end-to-end experiences
- Cross-functional leadership capabilities; collaborative approach to problem solving & building enduring partnerships
- Outstanding verbal & written communicator
- High energy & positive mindset with a "can do" attitude

Skills:
-Email Marketing/Online Marketing/Direct Mail, All Required, All Expert Expertise Rating
-Project Management/Client Management/Excel/PowerPoint, All Required, All Intermediate Expertise Rating

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