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Mobile Marketing Consultant

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We are currently recruiting for a Mobile Marketing Consultant for a 12-month full-time contract, at an award-winning company that has been ranked in the top 20 best places to work in the UK. We are looking for a passionate, creative candidate who will solve challenges flawlessly and innovatively to improve the mobile experience of customers, who will immerse themselves in the company’s award-winning culture and who will make a difference in its fun, high-growth environment.

Your role will be to define and implement the Mobile Go-To-Market strategy and optimise the performance of our apps within the Apple App store and Google Play Store to increase traffic and subscriptions. Working in partnership with the UK Marketing Team, UK Product Team and the US Mobile Go-To-Market team, you will ensure the successful creation and delivery of world-class mobile experiences to drive new user acquisition across organic & paid channels.

Responsibilities:

Reporting into the Senior Web Marketing Manager, you will be expected to:
• Define & implement a cost effective Mobile go to market strategy to acquire new app customers
• Work closely with the Online Acquisition team to deliver best-in-class integrated digital campaigns targeting mobile users to drive app downloads and subscriptions
• Work closely with the content and US Mobile teams to develop compelling and fully optimised App Store landing pages to boost rankings and discoverability
• Continuously review the in-app experience to identify conversion opportunities and partner with product to prioritise
• Implement App store A/B tests to improve the App Stores and mobile traffic conversion rates
• Work closely with our data and marketing teams to pull App Store & mobile traffic reports on a daily/weekly basis to assess performance
• Provide weekly recommendations to optimise the end to end user journeys and drive subscriptions
• Constantly monitor market trends, competitors benchmarks, emerging channels and best practices

The ideal candidate will have the ability to understand the company’s value proposition and translate the strategy into compelling web experiences. Working as part of a dynamic team, in a fast-paced environment, they will have a good blend of strategic thinking, tactical “know-how” and not be put-off by rolling up their sleeves to get the job done.

Qualifications:

• Base knowledge of App Store Optimisation (ASO) best practices and experience with subscription-based apps
• Comfortable managing agencies to execute mobile media plan and meet target acquisition goals
• Proven experience of planning, executing and optimising integrated mobile campaigns to drive qualified traffic, app downloads & subscriptions
• Familiarity with mobile ad networks and platforms
• Knowledge of key App Store analytics & optimisation tools such as App Annie and SensorTower is a plus
• Excellent understanding of SEO from a content and technical perspective
• Experience of launching A/B Tests using tools such as Google Play’s testing module is a plus
• Excellent English writing skills
• Organised, detail-oriented and work well independently and cross-functionally.

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