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Mobile App Manager

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Our healthcare client is seeking a Mobile App Manager to join their digital services team to develop world-class innovative solutions. They are metric and Voice of the Customer driven to ensure their solutions meet their constituents needs and to this end, they are improving all constituent interaction points from transactions to empowerment functions that educate and help constituents make better, more informed healthcare decisions. Lastly, they are working with constituents in the way they prefer to interact with the company (i.e., mobile, chat, email, etc.) to provide a richer experience, greater satisfaction and enhanced task completion.


The Mobile App Manager is directly responsible for the Customer mobile experience for their Provider Directory. The role is to help drive innovation, definition and delivery of the digital strategy for both users and clients working in close collaboration with stakeholders. You will also partner with Digital Marketing Managers, Designers, Systems Analysts, Developers, and Architects to implement projects specific to the Provider Directory and coordinate rapid, smooth, and successful app launches. Additionally, you will think through opportunities to use new technologies, and ship awesome digital (mobile and web) products.

Primary Responsibilities

- Manages the mobile experience for mobile native applications and mobile web specific to the Provider Directory

- Manages business delivery components (e.g., requirements, content, Agile stories, etc.) in coordination with IT and Design delivery components

- Responsible for ensuring projects delivered meet the constituent needs in a high quality manner through appropriate testing and UX rigor

- Drives solutions using fact-based metrics, measurements, and research

- Manages requirements delivery and traceability to capabilities and the business case

- Coordinates impact assessments across all major programs impacting the digital experience for the Provider Directory

- Effectively partners with Marketing for communication to constituents (internal and external)

- Lives and breathes the voice of the customer

Additional Detailed Responsibilities

- Defines/prioritizes the scope based on customer and business metrics aligned with the appropriate delivery budget and delivery sequence

- Accountable for defining voice of the customer capability requirements and prioritizing requirements for delivery based on customer, market, and business value

- Assesses key market factors, including competitive landscape, mobile/digital landscape, constituent insights, and unmet customer needs to develop innovative solutions specific to Provider Directory

Expert knowledge in designing mobile user experience solutions with demonstrated experience in one or more native mobile OS (iOS, Android)

- Strategic thinker, capable of thinking outside the healthcare box and focus on world-class experiences

- Ability to drive results, lead cross-functional teams, influence others, and foster collaboration

- Strong analytical capabilities, ability to define metrics that inform product decisions

- Comfort with diving into the technical details with systems analysts, developers and architects

- Demonstrated deep knowledge of healthcare products, benefits, claims, and/or customer service or related experience is a plus

- Direct experience with mHealth (mobile) application strategy, design, and/or development is also a plus

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