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Mktg Program Mgr II (Brand Mktg Mgr -Agency)

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Brand Marketing Manager

Key Priorities
1. Project Management
Act as day-to-day contact for lead agency Venables Bell & Partners, and own key marketing initiatives (TBC).
Manage creative development, internal reviews and approvals (including legal), socialization with extended team, campaign production
- Manage campaign production and approvals (for Offline tactics)
- Ensure that Vertical Marketing teams (Fashion, Electronics, Motors Parts & Accessories) are extending campaign into their Vertical experiences (ie cross-merchandising on Vertical landing pages, etc)
- Work with key Marketing leads to ensure that campaign is integrated through PR, Mobile, Social, Onsite, Email, (messaging, look/feel extended through Onsite, Emails)

Manage campaign project timeline
- Own scheduling and campaign timelines: Ensure dates are updated and managed tightly, meetings are scheduled with Marketing leads and extended team (Verticals / Social / Mobile / etc), and flag any issues with project delays

2. Brand Marketing Strategy & Measurement
Measurement: Analytics and Consumer Insights
- Partner with Analytics to lead measurement methodology for key Marketing initiatives
- Participate in prep meetings for Monthly Executive Reviews – how we measure success of the campaign
- Participate in meetings around new Brand Equity model – how we connect brand perceptions to business growth

Integrated Campaign Strategy
- Participate in meetings to review integrated creative strategy
- Participate in meetings to review media strategy

Pre-Campaign Testing: Qualitative and Quantitative Campaign Evaluation
- In collaboration with Consumer Insights lead (TBC), manage qualitative and quantitative concept testing
- Manage research, attend qualitative research (focus groups)

Competitive Intelligence
- Schedule quarterly Competitive Analyses and ensure that competitive intelligence insights are leveraged across our work
- Ideally, this would be aligned with the quarterly Integrated Agency Team meetings

3. Marketing Integration
4. Cross-Company Exposure
Socialization Meetings
- In partnership with Account Supervisor, set a regular (monthly) cadence of Brand Marketing Update meetings to socialize campaign progress among extended team: Verticals, Brand Strategy, Social, Mobile, PR, etc.

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