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Mktg. Acquisitions Assoc.

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Known as the "burgundy bible," Zagat Survey is the world's most trusted source for consumer-generated survey information.
With a worldwide network of contributors, Zagat rates and reviews restaurants, hotels, nightlife, shopping and other lifestyle categories and is lauded as the "most up-to-date," "comprehensive" and "reliable" guide ever published on all platforms.

Zagat launches digital surveys throughout the year to collect user ratings and reviews about local, notable destinations. The Marketing Acquisitions Associate will play a crucial role in the growth of Zagat’s digital, user generated content by acquiring new users to take Zagat surveys through a variety of direct-response marketing channels.

Specifically, you will develop strategic partnerships, negotiate media spends, optimize internal and self-service marketing efforts, produce advertising collateral, and manage to particular campaign budgets and schedules.

1) Acquisition marketing
-Design marketing plans to promote Zagat’s digital surveys using multiple acquisition tactics
-Research local markets for aligned partners with digital advertising products
-Negotiate paid spends with each partner, and procure favorable media costs
-Manage relationship with each partner, from ideation to execution and invoicing
-Collaborate with Zagat’s experiential marketing team, local event stakeholders, staffing agencies, etc. to execute in-market events during which users contribute to live digital surveys
-Launch and manage self-service SEM and display advertising promotions
-Develop relationships with local tourism boards and identify promotional opportunities
-Collaborate with internal teams (adserving, editorial, etc.) to promote surveys on

2) Budget management
-Allocate each campaign’s budget across partners and tactics for optimal reach and cost efficiency
-Onboard partners into finance system, determine agreement terms, and track invoices and marketing expenses using internal budgeting tools

3) Creative development
-Collaborate with internal creative and programming teams to develop promotional assets for each marketing campaign
-Provide specs for each specific promotion, including copy, imagery, calls to action and layout

4) Campaign reporting
-Produce marketing campaign recaps that summarize KPI’s and learnings for management
-Track live promotions against campaign goals and make recommendations for increased marketing spends
-Use internal reporting tools to produce custom tracking for every marketing effort

-Strategic thinker with strong analytical and organizational skills
-Marketing background; direct response background a plus
-Experience with paid spends and vendor negotiations
-Experience with self-service SEM or display campaigns preferred but not required
-Two to four years of experience

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