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Mid-Sr. Digital Copywriter (Temp- Perm)

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Major Fortune 500 financial & insurance client in Newark, NJ seeks a Mid-Sr. Level Digital Copywriter for a Temp to Perm opportunity! You will work with leaders within the Chief Marketing Officer’s organization in the U.S. Business’ Customer Office. You will get to work in an exciting and engaging agile startup environment where you will be encouraged to expand your skills, test your creative boundaries, share new ideas, and, most importantly, have fun. You’ll work with our in-house team to compose fun, informative, engaging, and on-brand copy that engages our existing customers.

The ideal candidate will have some financial services knowledge and a demonstrated track record of copywriting success in an ad agency or on the client side.

Responsibilities
• Work with Marketing, UX and Business Units to conceive, develop, and produce effective client communications including but not limited to website, email, direct mail campaigns.
• Partner with a content strategist to organize content and writing needs
• Ability to write concise, informative and engaging copy
• Responsible for ensuring a consistent tone of copy across all marketing materials
• Adhere to creative standards and best practices for writing voice, format and style
• Gain a deep understanding of Prudential product and service offerings

Requirements:
• 7+ years of experience copywriting for DIGITAL marketing initiatives (web and direct response) -- this is not ad copy writing
• 5+ years of experience, Financial Services (and/or consumer or e-commerce) experience preferred -- familiarity with financial products
• BA/BS required (English, Communications, or Advertising/Marketing degree preferred)
• Prior experience in a fast-paced and dynamic creative environment
• Versatility and demonstrated success writing for the digital space
• Portfolio which demonstrates a variety of experience with digital marketing campaigns and web
• Strong writing, grammar, and communication skills
• Work well within a team environment.
• Highly organized with an ability to adapt quickly to changing priorities
• A quick, smart and quirky sense of humor

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