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Mid Level Digital Strategist

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We are looking for a digital strategist for all aspects of our client's websites, plus maintenance and content. You would act as a go-to, subject matter expert and escalation point for the web team and external teams on issues relating to content management process, digital strategy, internal and external websites. Other responsibilities include:


• Manage online projects with an outside vendor by monitoring and tracking action items, conducting design and implementation reviews (QA), developing and completing test plans, maintaining project and technical documentation, and escalating issues to correct team members

• Work with marketing leadership team on strategic and proactive management of the digital projects and lead generation efforts from the website

• Establish workflow for department and Lines of Business that ensure content is optimized across all platforms (website, social media, landing pages, blogs, video, etc).

• Proactively identify changes in assignment and ensure measures are taken with internal and external teams to reassess and amend the scope of work requirement and timeline

• Ensure that content/campaign messaging strategy and copy will meet website goals by working with the Lines of Business to ensure content effectively addresses the target audience, adheres to brand guidelines and best practices

• Create and maintain web pages in a manner that drives search engine optimization (SEO) efforts. Govern the current keyword and content strategy and establishing new areas of growth

• Serve as primary resource for publishing homepage and corporate-related content and multimedia

• Monitor website analytics daily to maximize performance. Compile monthly and quarterly website performance reports for each Line of Business. Analyze and recommend online improvements based on analysis. Ensure results meet company objectives and lead generation efforts

• Process inquiries from the webmaster mailbox and deliver lead generation emails to departments and Lines of Business on a daily basis

• Ensure management of the teams including effectively communicating process, policies, performance, quality expectations, technical and product updates, as well as department and company information

• Manage consumer-facing elements, including the development of digital content with the marketing teams and improvement of the online user experience to expand lead generation and grow sales

• Identify and execute strategic internal partnerships to acquire compelling content, features, and online tools that support the strategy

• Proven ability to develop lead generation and blend with demand generation through marketing automation efforts


• Bachelor’s degree in Marketing, Communications or Journalism

• 5+ years of related experience

• Proven ability to lead, coach, and mentor team members and match individual performance to business strategies and goals

• Demonstrated understanding of Internet marketing strategies, including SEO, PPC and lead generation

• Strong ability to identify process inefficiencies and suggest improvements

• Experience working with groups across different functions with the ability to use judgment and problem solving to make decisions

• Experience in SEO, including keyword optimization, tagging and interpreting metrics

• Strong web writing and presentation skills needed. Ability to prepare concise presentations suitable for consumption by senior leadership

• Experience using content management systems authoring, editing, and publishing

• Proven time management skills; must be able to work independently and handle multiple ongoing tasks with rapidly changing priorities

• Working expertise of MS Office suite of products, including Outlook, Excel, Word and PowerPoint.

• Knowledge of Adobe suite (specifically Flash, Dreamweaver, Photoshop and Acrobat) or other design software preferred

• Knowledge of Internet software, including but differences between Internet Explorer, Firefox and Chrome browsers

If this job isn't a match share the love with your talented friends! Vitamin T/Aquent has a stellar talent referral program, so don't hesitate to pass this along to people that may be interested and get a bonus to put them to work!

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