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Merchant Marketing Manager

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As a member of our client’s On-Site Merchant Marketing team, you will play a critical role in delivering on revenue and business priorities by creating and managing execution of strategy on the small business areas (B2B) of our website. You will work with highly-skilled designers, writers, SEO experts, and developers to create compelling, effective, and innovative online experiences that result in user satisfaction and conversion.

This role will have specific responsibility for:
• Understanding and managing individual web commitments, including weekly assessment of how/why we are hitting or missing projection – and driving actions to remedy any shortfalls.
• Project managing key campaign prioritization processes and operational processes within the team
• Manage the production of online content and experiences from product concept through to completion.
• Coordinate cross-functional teams of creative and interaction designers, copywriters, and engineers to ensure that website marketing projects are implemented on schedule, on budget and on brand.
• Understand basic technical requirements and assist with quality assurance, ensuring consistency of customer experience.
• Partner with marketing teams to understand their business goals, prioritize projects based on overall goals, communicate this prioritization clearly to all stakeholders and deliver on expectations.
• Understand success metrics (conversion, revenue, task completion, customer satisfaction, and others) for program areas.
• Work with Analytics to understand and clearly communicate project/test results and implications. Determine and communicate next steps accordingly.
• Participate in customer-based research as applicable.
• Providing regular traffic reporting on KPI including traffic, sales and conversion.

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