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Media and Communications Specialist

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Our Healthcare Client is looking for a Media and Communications Specialist for a long-term contract with an opportunity for a full time role.

This position will develop, implement and administer media relations outreach and communications in support of increasing the awareness and reputation of our Client's Health people, programs, research and services. Provide accurate and timely, appropriate response to inbound media opportunities. Manage contacts, metrics and analytics in order to best target outreach, and also measure/report the value of our media placements. Serve as a backup the Client's spokesperson and public information officer as needed, both in routine and emergency communications.

Essential Functions
• Use established and emerging tactics to maximize media coverage for the Client's Health enterprise.
• Effectively research, write and promote news stories, blogs, ideas and press releases to traditional media, social media, new media and websites.
• Coordinate and manage media calls and on-site media presence.
• Support expert voice opportunities and provide associated media preparation.
• Organize and manage media contact lists.
• Develop and distribute best-practice reports measuring the value of media placements.
• Write and distribute a weekly newsletter highlighting media placements.
• Support special events and press conferences requiring media outreach.
• Collaborate with Client's communications offices to ensure that messaging and media outreach are consistent and mutually supportive.
• Support management of Newsroom microsite

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