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Media Strategist (Order ID 644766)

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MEDIA STRATEGIST
START DATE: ASAP
CONTRACT: ON GOING
LOCATION: NEW YORK
PAY: DOE

** A FORTUNE 500 RETAIL COMPANY IS LOOKING FOR AN EXCEPTIONAL MEDIA STRATEGIST! **

As social media, paid media and social commerce quickly converge, this role will provide an integrated strategic framework for media programs. Strategy work will take place on three levels — content strategies, channel/network strategies and campaign strategies.

JOB DESCRIPTION:

• Architect of performance plan — define and refine goals based on historical data, competitor performance, industry benchmarks
• Oversee social media reporting inclusive of organic, paid campaigns and social commerce for all active social channels including Pinterest, Facebook, Instagram, Twitter, Google+, Wanelo, Weibo, Wechat, Tumblr and YouTube
• Design and implement reports that track key metrics and provide actionable insights
• Develop system for reporting organic vendor exposures for internal communication
• Work cross­functionally with platforms, SaaS providers, Customer Analytics, Marketing Effectiveness & Reporting and System & Database Analytics to quantify the value of organic social audiences and actions
• Develop and test theories based on observed relationships between social media
• performance and publishing tactics
• Execute controlled and measurable optimizations that yield desired results
• Advise content team in real­time on trending topics and emerging strategic opportunities
• Contribute strategy development at three levels: content, platform, campaign

MUST HAVE:
• At least five years experience working in media analytics or related field
• A strong feel for media content, a deep passion for understanding social sharing behaviors and curiosity about the mechanics of the the social web
• An insatiable passion for solving analytical problems using quantitative and qualitative approaches
• Excellent communication skills
• Ability to work both independently and collaboratively within a team
• Ability to balance a fast-­paced working environment with the need for precision

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