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Media Strategist

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Aquent has an exciting Paid Search and Social Media Strategist opportunity for their top retail client.

Description:
* Focus on measuring and contextualizing the impact of our media content, and make optimization recommendations developing powerful digital media strategies.
* Identify and track the success metrics, benchmarks and KPIs that constitute our strategic goals for social media.
* Make sure that paid and owned media teams and their partners are asking the right questions and getting the right answers.
* Inform, develop and communicate departmental strategies, as well as sharing results with senior management at regular intervals.
* This position will require an analytical and editorial mindset, a working understanding of the paid media and social media landscapes, audience empathy, creativity and a high level of comfort with a role that will evolve with the media landscape.

Job Responsibilities

Social Media Reporting
● Architect of performance plan — define and refine goals based on historical data, competitor performance, industry benchmarks
● Oversee social media reporting inclusive of organic, paid campaigns and social commerce for all active social channels including Pinterest, Facebook, Instagram, Twitter, Google+, Wanelo, Weibo, Wechat, Tumblr and YouTube
● Responsible for the sharing of performance summaries at various intervals: daily, weekly, monthly, etc.
● Design and implement reports that track key metrics and provide actionable insights
● Ensure the accuracy, timeliness and proper archiving of data
● Develop system for reporting organic vendor exposures for internal communication
● Work cross­functionally with platforms, SaaS providers, Customer Analytics, Marketing Effectiveness & Reporting and System & Database Analytics to quantify the value of organic social audiences and actions
● Audit measurement and listening tools annually and provide recommendations

Social Media Optimization
● Develop and test theories based on observed relationships between social media performance and publishing tactics
● Make optimization recommendations to relevant parties including: media teams, creative, agencies, partners
● Execute controlled and measurable optimizations that yield desired results
● Advise content team in real­time on trending topics and emerging strategic opportunities
● Share community learnings internally with customer insights and other stakeholders

Social Media Strategy
● Contribute strategy development for content, platform, campaign
● Develop working relationships with platforms to track technology
● Use customer segments as lens to strategize audience development and targeting
● Lead departmental strategy presentation development

Paid Media Integration & Optimization
● Provide strategic support, optimizations and stakeholder coordination related to paid social media campaigns on Pinterest, Instagram, Facebook, Twitter, Tumblr, etc.
● Test, measure and optimize creative assets to deliver against goals
● Identify new and innovative opportunities for amplification and targeted advertising

Requirements
● At least five years experience working in media analytics or related field
● A strong feel for media content, a deep passion for understanding social sharing behaviors and curiosity about the mechanics of the the social web

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