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Media Planner

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Our digital agency client is seeking a Media Planner - a management position accountable for all aspects of their assigned client’s digital display campaigns. The candidate should work closely with partner media channels to set holistic strategies for their accounts. The role has elements of media planning, performance analysis, report building and traffic management. The ideal candidate will have a Media Planner / Analyst background, have great organizational skills, experience developing and executing display tactics. The ability to multi-task while under tight deadlines with team members from various disciplines is required.

Responsibilities:

- Oversee all aspects of client’s display tactical elements
- Analyze the results and make optimization recommendations while the media is live and use empirical data to improve results for the next buying cycle
- Provide consist reporting insights into display and social campaign metrics
- Recommend audience structure for social and display campaigns
- Ability to vet and understand strengths and weaknesses of media vendors
- Work closely with media to vendors during the RFP process to collect and clarify communications
- Present metrics in a user-friendly way with insights into performance
- Assist creation of all plans and presentations
- Ensure accurate budget actualizations and billing
- Advise and grow skills of the Assistant Media Planner
- Communicate/Troubleshoot changes to the field and technical teams relating to our tracking methodology
- Stay informed on industry trends and technology. Updating Directors and Supervisors whenever possible
- Track pacing and performance fluctuations to anticipate client needs

Requirements:

- Knowledge of social metrics (i.e., Facebook & YouTube insights)
- Experience using comScore and 3rd party ad serving technology (i.e., DoubleClick)
- 2+ years media experience including interactive planning
- Programmatic Experience (DMP, DSP, exchange)
- Excellent written and verbal communication skills, specifically in Media Plan presentations
- Diverse account background including some direct response and awareness

Must have:

- Bachelor’s Degree
- Experience with online media planning and web/media analytics and reporting
- 2+ years digital or online advertising industry experience preferred
- Ability to work with MS Office product suite including exceptional PowerPoint and Excel skills, Access a plus
- The ability to manage multiple priorities in an ever-changing environment and meet tight deadlines
- Be a self-starter who can work independently as well as part of a team
- Be proactive about gaining industry knowledge and be able to share it

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