These job descriptions are examples. Looking for work?

Find JobsFind Jobs

Media Planner

0 people like this description

Our client seeks a Media Planner to join their collaborative and fast-paced team. The Media Planner will be responsible for creating successful campaigns that influence marketing revenue contribution and meet awareness goals, as well as managing the complete advertising process from strategy and planning to optimization and reporting. You will also play a lead role in key cross functional team projects.

Role Responsibilities
• Creates comprehensive and innovative media plans that align with the goals of each campaign. Leverages media agency and manages all development, strategy, deliverables, and execution of media plans and maintenance for assigned product areas. Ensures all materials are delivered to vendors on time.
• Provides strategic guidance to agency on campaign objectives and vendor selection. Meets weekly with agency to review campaign status
• Monitors advertising results in reporting dashboards and with agency. Meets with agency and vendors to optimize campaign to continually improve results and quality.
• Analyzes advertising results and lead summaries to provide reports and recommendations to Campaign Management. Presents results to the business units and provides insight into successes and opportunities for improvement.
• Leads assigned “Tiger Team” call where cross functional specialists and managers review projects, update the content calendar, troubleshoot issues, expedite projects, amplify campaign efforts and brainstorm ideas to enhance promotions. Runs call, sends meeting notes and assigns action items.
• Establishes and maintains media vendor relationships to ensure value and optimal pricing for advertising campaigns. Meets with vendors and agency regularly to stay abreast of the latest programs and looks for opportunities to incorporate into future campaigns. Shares new program ideas with internal stakeholders.
• Manages advertising budget – including PO requests, budget tracking, invoices, accruals and forecasting – and verifies the proper amount is spent.

These job descriptions are examples. Looking for work?

Find JobsFind Jobs