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Media Planner

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The Media Planner is responsible for developing and delivering effective media planning solutions. Utilizing existing and new BabyCenter ad products and capabilities the candidate will collaborate with Sales & Sales Marketing to develop smart, effective digital media plans.

Who are you?
A strategic thinker who can work collaboratively as a team player across the BabyCenter brand.
Highly detail-oriented, can thrive in a deadline-driven environment and has a strong understanding of online advertising.

Requirements
� Day-to-day support of digital sales through development of media plans both proactive and in response to RFPs ? must be accurate, creative, meet objectives, and submitted on time
� Work closely with Ad Operations, editorial, product and sales development ensure programs are executable and deliver in full
� Partner with Sales Marketing to update marketing collateral for proposals and sales decks
� Collaborate with Sales Development & Ad Operations to drive greater revenue via smarter packaging and product positioning to maximize inventory
� Demonstrate deep and consistent understanding of marketplace demand for ad products/capabilities; synthesize and communicate that demand clearly to internal teams


Qualifications
� Minimum 1-3 Years of Digital Media Planning or Agency experience required
� Experience in building digital marketing programs for clients that utilize various forms of online advertising assets and capabilities in fast-paced demand driven environment
� Strong working knowledge of key elements of digital advertising including display, email, search, Rich Media and knowledge of digital creative trends
� Highly organized, customer-centric, with experience managing multiple objectives simultaneously
� Ability to translate and position product features and attributes as advertiser solutions and develop well positioned media recommendations framed within the context of client objectives
� Demonstrated media planning skills and experience in ad serving applications including Atlas, DoubleClick DART, Dart Sales Manager and DoubleClick Media Visor a plus
� Experience working at a publishing company or digital media property preferred.

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