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Media Planner

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As Media Planner, you function as a key member of the Media Team and are responsible for the day-to-

day deliverables and maintenance of media campaigns. You will assist in the development of media

program strategies and analysis for clients.

Primary Responsibilities:

Develop and maintain media plans for clients by ensuring deliverables are met and align withclients goals and objectives
Ensure sites proper launch of the campaign working closely with operations, accountmanagement and creative teams
Participate in client status calls providing any media updates and overall status of runningcampaigns
Oversee campaign’s results analysis and help translate information into observations/lessonslearned
Recommend and perform media optimizations through propriety tracking software to improvecurrent campaigns and ensure goals are being met
Maintain appropriate and responsive working relationships sales representatives and partnersto identify potential opportunities, and also negotiate best ad rates and added value
Compile and coordinate research data and media/marketing information
Monitor client billing, and resolve any related issues
Reports to Media Manager or Senior Media Manager

Experience Guidelines:

2 years of digital media planning experience at an agency
Strong knowledge of media planning tools such Adrelevance, @plan, Nielsen Net Ratings, MRI,Strategy and Comscore
Ability to develop a media plan, and coordinate launch of a media campaign with minimaldirection
Develop and maintain media plans for clients by ensuring deliverables are met and align withclients goals and objectives
Must have strong business writing, presentation, and client-service skills
Must have organizational and quantitative/analytical skills including experience with mediaforecasting and analysis
Team player, dynamics, and dependability are a MUST
Proficiency in Word, Excel and PowerPoint
Education:

Bachelor’s degree required or equivalent military experience

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