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Media Planner

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Job Title:

Media Planner



Job Summary:

As Media Planner, you function as a key member of the Media Team and are responsible for the day-to-

day deliverables and maintenance of media campaigns. You will assist in the development of media

program strategies and analysis for clients.



Primary Responsibilities:

Develop and maintain media plans for clients by ensuring deliverables are met and align with clients goals and objectives

Ensure sites proper launch of the campaign working closely with operations, account management and creative teams

Participate in client status calls providing any media updates and overall status of running campaigns

Oversee campaign’s results analysis and help translate information into observations/lessons learned

Recommend and perform media optimizations through propriety tracking software to improve current campaigns and ensure goals are being met

Maintain appropriate and responsive working relationships sales representatives and partners to identify potential opportunities, and also negotiate best ad rates and added value

Compile and coordinate research data and media/marketing information

Monitor client billing, and resolve any related issues

Reports to Media Manager or Senior Media Manager

Experience Guidelines:

2 years of digital media planning experience at an agency

Strong knowledge of media planning tools such Adrelevance, @plan, Nielsen Net Ratings, MRI, Strategy and Comscore

Ability to develop a media plan, and coordinate launch of a media campaign with minimal direction

Develop and maintain media plans for clients by ensuring deliverables are met and align with clients goals and objectives

Must have strong business writing, presentation, and client-service skills

Must have organizational and quantitative/analytical skills including experience with media forecasting and analysis

Team player, dynamics, and dependability are a MUST

Proficiency in Word, Excel and PowerPoint

Education:

Bachelor’s degree required or equivalent military experience

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