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Media Performance Analyst

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My client is one of the world’s biggest online search platforms and media distributors. They are looking for a self-motivated individual who is eager to tackle projects end-to-end. This person should have a strong understanding of digital marketing fundamentals with an eagerness to stay on top of the industry’s best practices and ever-changing environment. This role will encompass both strategic and tactical work, data-analysis, competitive analysis and a regular reporting and communication cadence.

Responsibilities
• Work closely with the Performance media team in EMEA to support all of the company’s digital DR initiatives
• Lead trust initiatives across EMEA performance media channels.
• Serve as the primary lead on biddable/SEM media programs and manage all tactical aspects of running campaigns.
• Drive data-driven analysis and insights to improve campaign effectiveness and value to the business. This includes advanced analytics to measure online-to-offline contribution; mobile-to-offline contribution; cross-channel impact; e2e development; etc.
• Lead outstanding customer experience testing and optimizations throughout the customer journey (ad creative, ad placement, landing page experience, conversion forms, post-conversion relationship, A/B and multivariate testing, etc.).
• Work closely with PMMs to help drive success in meeting their goals. Partner with the cross-channel leads for integrated campaign program development.
• Manage and get involve in the approvals of the quarterly digital performance budget planning and allocation for leading products.
• Troubleshoot and partner with the product marketing managers on performance marketing campaigns.
• Manage and develop with the agency team to deliver quarterly digital DR insights.
• Collaborate and lead reporting and scope of work projects across the performance marketing campaigns

Preferred Experience/Qualifications
• Solid experience in digital advertising/direct response - end to end autonomous management of large-scale campaigns
• Proven track record of using digital media to acquire, engage, and nurture users throughout the funnel
• A thirst for understanding the data accompanied by demonstrable technical skills - especially with Adwords, Doubleclick, and Google Analytics
• Strong POV on how to plan, execute and interpret results for a campaign
• Ability to clearly and concisely communicate findings and key results to influence management decisions

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