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Media Manager

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The Media Manager is responsible for leading multi-media strategies for the Audiology and Optometry pilots and to provide incremental support to the Minute Clinic business. He/She will work with a variety of business partners and in order to determine their specific business objectives. He/She will then develop the media strategy in conjunction with the ad agency. The Media Manager will be responsible for flawless execution of the media strategy and will deliver campaign results that drive business success. In this role, he/she will work with our media (UM) and creative agencies in campaign development. He/She will also work closely with our internal analytics team to measure results.
1. Day-to-day management of media campaigns with a focus on driving measurable, attributable sales
2. Manage Agency partners to deliver on business requirements
3. Media Reporting and Analytics, including monthly reports
4. Collaboration for attribution model to influence on-going media budgets based on projected ROI
5. Budget management

EDUCATION: Indicate the level of education TYPICALLY required for the position and area of concentration.

Bachelor Degree

PRIOR WORK EXPERIENCE: Indicate the amount of prior RELATED work experience TYPICALLY required to fulfill the responsibilities of the position.

5 to 8 years

REQUIRED SKILLS: In order of importance, list specific skills or talents which a qualified incumbent should possess (i.e. computer literacy, subject knowledge, etc.)
1. Proactive, idea-oriented, curious, interested in finding new ways to drive business
2. Knowledge and passion for digital media (including mobile, social) with a continuous improvement mindset
3. Familiarity with media trends and ability to apply to business
4. Strong analytical skills with the ability to organize and manage large volume of data
5. Ability to translate data into actionable insights
6. Ability to influence and collaborate with others
7. Ability to and to adjust to changing priorities in a fast-paced retail environment
8. Ability to partner across boundaries with internal and external teams
9. Proficiency with Excel, Powerpoint
10. Ability to communicate clearly in both written and oral form

ABILITIES REQUIRED: In paragraph form, list abilities required for the position in support of ADA requirements.

Independent reasoning ability, advanced analytical skills and computer skills. Advanced communications skills. Collaborative. Strong presentation skills (both verbal and written). Leadership and supervision skills. Fluent in Digital development and implementation process (terminology, technology and tagging). Planning and influencing skills. Requires an ability to deal with people, work precisely and possesses strong problem-solving skills. Self-starter. Ability to manage multiple projects at the same time.

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