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Media Director

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Media Director
Position Workgroup: Public Affairs
Internal Order Info: SUMMARY
We are a dynamic boutique multicultural agency with a prominent roster of national clients, including the Affordable Care Act, the Department of Homeland Security (DHS) and the Centers for Disease Control and Prevention (CDC) among many others.

The Media Director position is responsible for managing the media department, including media buying and planning initiatives both for local markets as well as national buys (spot market and network).

Ability to handle buys not only in U.S. markets, but also in Mexico and Central America. Having a bilingual background is a plus, as we buy media in both English and Spanish.

PRIMARY RESPONSIBILITIES
Attend strategy meetings and brainstorm on media buying initiatives and suggestions.
Manage media department.
Train and supervise media department employees.
Coordinate launch of media campaigns with creative and management departments.
Keep abreast of industry figures, including distribution and audience figures.
Monitor and optimize effectiveness of campaigns.
Build relationships with media sales companies.
Negotiate rates with media sales companies to obtain most competitive prices.
Find a combination of media that will enable the marketer to communicate the message.
Collect information about the kinds of audiences that can be reached by the different media and the approximate size of those audiences.
Use a combination of several different kinds of media to reach different audiences.
Work with media sales workers employed by newspapers, magazines, cable services, and radio and television stations.

REQUIREMENTS
Related experience within the advertising industry is required for at least 6 years. Having experience with new digital media is a plus.

Skills and high proficiency with Excel files and Strata media planning software is required and desired.

Ability to manage people and work in a fluid environment with multitasking skills is highly desired.

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