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Media Director

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Aquent’s energy client in San Ramon is looking for a Media Relations Consultant for a long term (year plus).

The Media Relations Consultant is responsible for driving traditional and new media coverage to support downstream business objectives. The Media Relations Consultant serves key role as media counsel to business unit leadership and project teams.

The Media Relations Consultant also manages front-line media response during crisis and issues management situations, collaborates effectively with key internal stakeholders, and builds relationships with key media channels to help drive positive media coverage for business initiatives.

Key Responsibilities

Respond to incoming media inquiries, coordinating with appropriate internal key stakeholders ensuring proper notifications are made on a timely basis.

Identify and prepare for controversial issues. Develop and oversee review and approval process for associated materials like prepared statements, key messaging documents, Q&A, etc.

Develop and maintain collaborative relationships with business unit PGPA colleagues to ensure proper alignment and coordination of external messaging, awareness of upcoming issues and events and cooperation on media engagement.

Identify and develop potential story ideas for proactive earned media coverage. Pitch stories to targeted media outlets. Prepare subject matter experts/executives for media interviews. Develop needed materials for media engagements like key messages, news releases, FAQ documents, photographs, communications plans, etc.

Develop and maintain relationships with reporters and writers in social media whose work influences target audiences.

Monitor news coverage and social media content related to the company and the industry. Coordinate with appropriate industry trade groups to ensure proper alignment on key issues.

Chronicle activities as needed in media relations department SharePoint si

Assist with company representation on social media outlets.

Serve as company spokesperson.

Manage responsibilities of the on-call media advisor on a rotational basis.

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