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Media Buyer (Part-time)

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Our full service marketing agency client is seeking a part-time Media Buyer!

- Reports to: Director of Strategy
- Strong background in traditional media analysis, plans, and buys having ownership of all day to day task associated with planning and buying
- Recent experience with Chicago print and OOH strongly desired
- Limited digital buying experience a plus but not a necessity
- Lead the negotiation process of all media
- Excellent negotiating and relationship building skills to achieve goals and
maintain relationships with representatives
- Responsible for managing client media billing

- Help develop planning objectives and strategies that coincide with the client’s marketing direction
- Provide point-of-view on various media in the marketplace
- Create media plan recommendations and alternatives
- Promote creative, innovative approaches to strategically reach the target consumer
- Analyze competitive activity in the marketplace
- Present media plans to clients
- Lead execution of a media plan
- Gauge media performance to determine the extent to which the original objectives and strategies were met
- Work closely with analytics team and counterparts to determine weekly optimization next steps
- Maintain budget control and ensure execution of media plans by authorizing approved media schedules and monitoring buys/schedules
- Update account team on status of all client projects
- Study demographic data and consumer profiles to identify desired target audiences
- Handle any client requests – i.e. plan changes, budget changes, provide marketplace information
- Meet with media sales reps and industry representatives on a regular basis to pursue ideas that are strategically aligned with the client’s business
- Keep abreast of industry trends through advertising and media trade journals
- Minimum of 3 years media planning experience total (integrated strategy with local print and OOH experience strongly desired)
- Education experience (especially private schools) a big plus

- Knowledge of the principles of advertising, marketing and media. A basic knowledge of disciplines underlying these principles, i.e., psychology, economics, journalism
- Knowledge of the dynamics of media - how each media element performs alone, how they perform together and how they are constantly changing

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