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Media Buyer

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Our Client's marketing department is looking for web savvy, detail-oriented experienced media buyers with curious minds and a wide range of interests to assist with their digital media efforts. Applicants must think creatively and be familiar with the digital media ecosystem. We need creative, business-savvy people who can effectively advertise their shareable content to the masses, and help grow each website.

Before we make it all technical, you basically own a blog website about a cool topic and are responsible for getting people to it, making sure they engage, and having the site make money!

Responsibilities:
· Create hundreds of ads every day using multiple different trafficking sources.
· Create headline and image combinations for advertisements that will interest web surfers.
· Analyze and optimize ad campaigns (using campaign analytics, Google Analytics and KPI’s).
· Research internet trends and incorporate them into ad campaigns.
· Primary person in charge of websites overall popularity among users, content usefulness, monetization efforts and site health.
· Bases information from KPI data to make daily traffic adjustments and address discrepancies.
· Works with content team to formulate new ideas for content posts.
· Uses competitive intelligence software to research trending and viral content.
· Optimizes campaigns and ads in specific traffic sources.
· Creates small page optimization tests in order in increase UI.
· Works with AdOps to optimize placements, RPMs, and increase revenue.
· Reports to manager regarding performance and suggestions in new procedures.
· Work with development team and UX to implement an evolving engaging experience.
· Audits monthly spend invoice and sends to accounting.

Requirements:
· 2+ Years Previous Media Buyer Experience REQUIRED
· Experience in other online marketing
· Creative and hardworking individual
· Strong attention to detail
· Microsoft Office knowledge
· Some Google Analytics knowledge
. Lime Light
. Traffic Armor
. Thrive/Voluum
. Qwaya

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