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Marketo Marketing Specialist

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Our client is a leading, independent digital experience agency that creates and delivers effective digital marketing experiences and global ecommerce solutions based firmly in strategy, intelligence, branded experience design and technology. Our client is looking for a part time freelance Marketo Marketing Specialist to start ASAP.

The Marketing Automation Specialist is responsible for daily management, programming and improving our marketing automation system (Marketo) for demand generation, lead nurturing, lead scoring and to automate communications programs for a key client account. The overall purpose of this position is to drive prospects through the sales funnel to our inside sales team by deploying and managing outbound campaigns.

Marketing Operations & Demand Generation
Main responsibilities include the setup, deployment, and management of automated marketing campaigns to feed leads into our sales team
Marketo tagging and tracking of all content (blogs, video, pdf, etc)
Build and execute email and nurture campaigns
Use technology to help drive demand generation including marketing automation (Marketo), CRM (Salesforce), and Google Analytics
Ability to report on success of campaigns, performance, and conversions
Develop and maintain Logic in MA programs to support lead management, data standardization, email cadence and list segmentation.
Work with key marketing stakeholders to design and execute automated marketing campaigns and programs such as lead scoring, lead nurturing, lead routing and trigger-based campaigns.

You’ll fit right in if you’re looking for:
A high growth environment with invigorating opportunities
A friendly, casual office environment
A marketing team that allows you to try new and refreshing ideas
Being a part of a fast growth company with minimal bureaucracy

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