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Marketo Email Marketing Specialist

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The client is a medical laser manufacturer in Palo Alto, CA looking for a Marketo Email Marketing Specialist to join their team onsite for 20-30 hrs/wk to start and then potentially transition to full time.

They are located about 1.3 miles from the closest Caltrain station.

RESPONSIBILITIES INCLUDE:
- Helping drive brand awareness and company strategy by working collaboratively to develop a comprehensive digital marketing program for global B2B channels
- Working with sales team in developing and executing lead nurturing and drip campaigns
- Leveraging Marketo to develop event-based, promotional, and informational content strategies that maximize customer retention and lead nurturing
- Assist in managing, building and updating the company’s many websites - most built in Wordpress
- Building and managing dynamic email templates using Marketo, Adobe Creative Cloud, HTML and CSS
- Overseeing QA and end to end testing for email templates
- Creating data-driven, dynamic email campaigns
- Optimizing email sending criteria with advanced segmentation techniques
- Managing testing and optimization efforts of programs
- Ensuring compliance with CAN-SPAM regulations
- Working with cross functional team to develop and manage physician-led webinars
- Assisting with running paid-search campaigns, including Google AdWords, Facebook and remarketing techniques

MUST HAVE EXPERIENCE IN:
- 5 years of demonstrated success in digital marketing roles
- Managing high volume integrated email marketing programs
- Results-driven with exceptional detail and knowledge around metrics, specifically A/B testing and ROI analysis
- Experience working with Marketo or other marketing automation tool
- Strategic CRM focus and can suggest creative solutions in-line with business objectives
- Working knowledge of HTML, CSS, responsive design and best practices
- Writing compelling messages (copywriting)

NICE TO HAVE EXPERIENCE IN:
- Competency in Adobe Creative Suite with ability to create compelling and effective designs, especially Photoshop and Illustrator
- Passion for retention and email marketing, as well as personal achievement of goals with a drive to succeed
- Experience with building and managing ecommerce platforms (Magento, WooCommerce, etc)
- Knowledge of PHP, MySQL and MVC architecture
- Working in sandboxed MAMP/WAMP environments
- Knowledge of version control best practices (Git, SVN)

If you're interested or know someone who is, please apply now or email me directly with your updated resume, salary requirements and availability!

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