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Marketo & Marketing Automation Specialist

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Seeking a Marketing Automation Specialist, who will help us build our marketing automation efforts. This person will sit within the marketing team, and partner closely with marketing and sales to develop and implement marketing automation campaigns to achieve business goals. This position is highly technical, yet requires some strategic focus. This is a great opportunity for a self-motivated individual who thrives in a dynamic environment while defining and owning new processes and identifying opportunities for process improvements.

Responsibilities include:
Acts as the Marketo power-user for the marketing team and implements campaigns.
Owns marketing automation implementation process from start-to-end (which includes collaboration with other team members to achieve desired results); audience/segmentation, campaign assets definition, campaign design, lead hand-off to sales process, and post-campaign reporting.
Designs and executes scalable campaigns that drive brand awareness and nurture leads. Plans and implements “trigger-based” nurturing programs in Marketo that target all stages of the lead pipeline.
Builds, manages, and maintains reports within Marketo to track ROI and success metrics for marketing automation campaigns. Provides data analysis, and works closely with sales and marketing to provide closed loop reporting on campaign effectiveness to measure pipeline movement and to identify areas in the lead pipeline requiring additional marketing support.
Builds testing frameworks (split testing, deliver-ability and tracking) to optimize click-through and conversion rates across our digital media campaign portfolio.
Manages one-off email blasts (and campaigns) for channel events, product launches, newsletters, etc.
Supports improvements for lead management processes, such as lead hand-off to sales, scoring, segmentation, data quality, and list hygiene.

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