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Marketing/Project Manager

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Responsible for executing marketing efforts to gain new customers and maintain current base. Plans and develops print and online marketing outreach programs. Analyzes subscriber response to online and print marketing programs. Serves as marketing contact for employees and outside vendors. Deploys and measures effectiveness of direct mail marketing campaigns. Tracks market trends, analyzes results, and draws conclusions about performance in order to recommend improvements to marketing strategies and tactics. Manages team which may include exempt and non-exempt employees. Serves as subject matter expert and provides guidance to employees as required. Develops process and procedures to drive department efficiencies. Assists in development, and meeting of, departmental budget.

Core Responsibilites
- Tracks and manages marketing expenses in order to ensure that they are within budget parameters.
- Manages local promotions and event marketing; coordinates with direct sales staff.
- Translates business needs into analysis designs providing insight, knowledge, and understanding of customers, products, and industries.
- Develops and maintains demographic and other market data as needed in order to support marketing goals.
- Gathers and communicates marketing campaign information and subscriber feedback in order to promote a common understanding of marketing campaigns, changes, and issues.
- Analyzes subscriber numbers and packages and revenue to determine performance compared to budget.
- Develops financial models in designing packaging and pricing to ensure competitive position in market.
- Creates reporting to measure success of marketing programs.
- Assists with maintaining and improving ongoing marketing programs, analyses, and reports.
- Develops new ideas and communicates potential uses for analytics across the business.
- Other duties and responsibilities as assigned.
- Consistent exercise of independent judgment and discretion in matters of significance.
- Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.

Education Level Field of Study Certifications Years Experience Compliance Disclaimer
-Bachelors Degree or Equivalent
- Generally requires 6-9 years related experience

Customer is an EEO/AA/Drug Free Workplace.
The above information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications

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