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Marketing and Communications Specialist

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We have a great opportunity for a Marketing and Communications Specialist for one of our healthcare clients! The Marketing and Communications Specialist is responsible for assisting the Manager of Marketing and Communications. This person functions as a member of a cohesive Marketing team with major responsibilities for building, conceptualizing and executing marketing strategies and plans that support the organization's growth and retention initiatives, meet regulatory member communications guidelines and deadlines, and enhance the image of our client.

Supports Manager of Marketing Communications to ensure communications tools support sales and marketing objectives, as well as ensure the brand are met.

Assists in the development of the annual marketing strategy & plan to support assigned customer segment(s).

Oversees the day-to-day operations in the development of project briefs, strategies, content outlines, recommended content and concepts for communications programs.

Oversees the preparation of marketing concepts and the production of advertising, digital and printed collateral materials.

Initiates, develops, and implements communications strategies and processes to support organization objectives.

In coordination with health services and wellness teams; develops marketing programs and content that support positive health outcomes for members.

Develops outbound marketing campaigns through effective marketing strategies and tactics that increase customer acquisition, satisfaction, retention and loyalty.

Acts as the subject matter expert for assigned customer segment(s).

Monitors competitive communications from competing health plans and shares insights and recommendations on an on-going basis.

Owns budget planning and management for assigned segment(s).

Oversees language translations of marketing materials for customer segment.

Serves as PR lead, proactively exploring story ideas and developing press releases for assigned customer segment(s).

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