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Marketing Writer

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We are looking for a talented writer to join the Marketing team and home of our corporate blog and social programs. You will be a key contributor to multiple content styles and platforms, and deliver immediate value by developing, writing, and editing blog posts and other content formats. You will follow established content production workflow steps and become adept at using the team's content management platform. You'll also complete content performance reports, content audits, and related data entry projects as needed. The ideal candidate has experience working with marketing teams to ideate, write, and edit compelling, narrative-based content. SEO writing and content marketing experience are preferred. Strong attention to detail is required. 


RESPONSIBILITIES INCLUDE: 

* Edit pre-existing blog posts to optimize for SEO; write net-new SEO-optimized blog posts 
* Outline, write and edit Q&A style blog posts (leveraging interview transcripts & other source materials) 
* Adhere to specified editorial, format, and style guidelines, focusing on crafting engaging narratives and ensuring accuracy, consistency, and quality 
* Adhere to documented production and publishing workflows 
* Implement blog content updates within Adobe Experience Manager 
* Run content performance reports and analyze program results 
* Execute content audit tasks, including content sorting, tagging, and related data entry 
* Assist with other content production and content management tasks as needed 
* Participate in content planning and review meetings 

SKILLS 

* Exceptional writing, editing, and organizational skills 
* Detail-obsessed, with high standards for brand, messaging, quality, and consistency of content 
* Experienced with content management/ publishing platforms - Adobe Experience Manager, Kapost 
* Knowledge of best practices in SEO/ SEM 
* 4-6 years professional writing and editing experience 
* Journalism and/or content marketing experience a plus 
* Experience with Omniture and familiarity with digital marketing analytics a plus 

EDUCATION

* Bachelor’s degree in Business Administration, Journalism, PR, Marketing, or related field 

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