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Marketing Systems Analyst

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Responsible for gathering, analyzing, and interpreting information about a market, product, or service to be offered in a market, and the past, present, and potential customers for the product or service. Researches market conditions specific to area of focus to determine potential sales of product and provides research on behalf of customer.

Primary Responsibilities:
- Supports various Marketing teams to define and develop Omni-channel Marketing campaigns and queries for database pulls to support promotional, survey, analytical and ad-hoc requests.
- Understands the loyalty database, backend processes, and frequent flyer program to provide support around the company’s needs to generate revenue, gain Customer insight and/or maintain the loyalty program’s competitiveness.
- Performs quality control on developed via Omni-Channel campaigns and SQL scripts
- Works with various Marketing teams to assess technology needs to support, track and segment Customer and Membership data trends.
- Responsible for ensuring accuracy, completeness, and standard adherence for assigned projects.
- Responsible for research on data related questions from cross-functional Analysts within and external to Marketing
- Responsible for leading and executing User Acceptance Testing (UAT) for data warehouse related projects.
- Develops process standards in order to streamline the campaign development and database query process.
- Implements projects in conjunction with the Customer/Rapid Rewards production, Marketing Customer Data warehouse, and/or Enterprise Data warehouse teams.
- Liaison between internal departments and vendors.
- Liaison between Technology and Marketing Teams related to changes of Marketing tables or views that may impact Marketing Analysts.
- Maintains an understanding of new technology and trends.
- Assists in finding most cost effective methods of implementation with an eye to always finding ways to contain costs

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