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Marketing System Admin

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This well known software and technology company is requesting a contractor to support the creation, management, and tracking of campaigns through Pardot and SalesForce. This will enable us to support distribution of upcoming assets (5-10 new assets), recruitment for events and tracking of campaign performance. In addition, the analyst will support key tasks required for integration such as creating/managing lists and performing data cleanup.

Experience:
• 3+ experience with Pardot marketing automation system and Salesforce CRM
• Familiarity with Wordpress and other web technologies a plus

Responsibilities:
• Managing Pardot marketing emails - setting up html, text, A/B testing, segmentation, sending out for review, and scheduling
• Creating and maintaining nurture (drip) campaigns in Pardot
• Creating and editing Pardot lists
• Creating forms and landing pages for webinars, whitepapers, events, and more
• Uploading lists of new leads into Pardot
• Converting leads to contacts & assigning to accounts
• Assigning inferred title and buyer type to new contacts, and uploading into Pardot
• Adding/updating contacts to Salesforce campaigns
• Creating Salesforce reports
• Tracking and reporting on ad performance in Pardot and Salesforce
• Creating marketing campaigns Salesforce
• Tracking campaign performance and metrics in Pardot and Salesforce
- Requires experience in Eloqua for migration purposes and milestones

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