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Marketing Support Representative

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Contract with possibility for extension or perm with Fortune 500 Tech company in San Francisco!

We are seeking a highly motivated individual to join our international marketing team and provide day-to-day operational assistance across planning and implementation of campaigns and projects that support the marketing function. With natural keen attention to detail, this individual will plan and execute email campaigns, facilitate marketing campaign performance data compilation and is a key contributor in supporting data-driven decision making to optimize campaign performance.

Principle duties & responsibilities may include:
- eDM planning & execution management
o Audience identification & segmentation creation in Orion
o Education Community newsletter content creation
o Translation coordination
o Stakeholder & vendor liaison
o Budget management
o Performance tracking & report compilation

- eDM operations management
o Marketo contacts volume monitoring against forecast, identification of potential variances and escalation of deviations.
o Manage/ co-ordinate internal requests for access to the database for marketing purposes.
o eDM oversight and coordination to ensure we’re not emailing the same audience too frequently

- Efficient & effective campaign tracking management
o Manage the central campaign tracking master spreadsheet.
o Create, record and provide to stakeholders, (Orion/ Google Analytics/ Bit.ly) campaign tracking links & Ids for eDM, paid & organic advertising
o Participate in QA/testing of campaigns as needed.

- Campaign performance tracking
o Monitor campaign results to ensure data is being captured.
o Support the team with campaign performance data pulls, including, but not limited to,
o Track user behavior resulting from eDM drip and nurture campaigns
o Create and maintain a centralized, monthly, campaign performance repository.
o Contribute to Quarterly Business Reviews performance data compilation
o Perform ad-hoc analysis and research as needed to resolve data discrepancies.

- Workflow process analysis & documentation

- Maintenance of Marketing calendar on Basecamp

- Drive additional projects as assigned.


With 2-4 years’ work experience, preferably in a fast-paced, digital marketing environment, success in this role is measured by the ability to foster positive relationships and communication with colleagues both co- and remotely located, use initiative and good judgment to create efficient and repeatable processes that are executed to a high standard in a timely fashion, and adaptability to changing priorities, with a keen willingness to improve and learn new skills, tools and systems.

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