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Marketing Support Consultant

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My client is one of the Major Strategy Consultancies, and they are looking for a Marketing Support Consultant to join their Communications, Media and High Tech Marketing Team for a 9 month contract.

This is a “key account” marketing role, as a marketing specialist and member of the Communications, Media & High Tech (CMT) marketing team in the UK & Ireland. This role involves supporting the CMT UKI Marketing team as they execute marketing programmes to underpin our business with companies in the Communications (telecoms and mobile operators), Media & Entertainment (broadcasting, music, printing etc) and Electronics & High Tech (including electronics and aerospace & defence) industries.

We work with other marketing teams across the business to create programmes to support our business development in a specific range of client companies and contacts. There is minimal requirement to create new content and programmes: rather, to repurpose existing content and programmes for these clients. In doing this we are very collaborative with other marketing groups within the business and work with different teams all the time.

The Marketing team has an ongoing relationship with the Sales Lead to focus our marketing activity to align with and support the business targets of the Communications, Media & High Tech Operating Group in the UK and Ireland – this is a very sales and business targets focused team who needs to respond to the demands of our clients.

Main activities in this role include:
• Working on our client records in the CRM system Salesforce.com, ensuring these are up to date managed and populated with information as received from account and marketing activities, including campaign logging and updating. Liaison with offshore programme teams
• Maintaining accurate records within Microsoft SharePoint and Excel – of activities including event registrations, campaign and project plans.
• Event management and administration including invitations, event materials, briefing packs, campaign tracking in Salesforce.com
• Email automation, origination, delivery and tracking
• Asset management – of items for events and campaigns, including giveaways, banners etc.
• Online research using the Company's and other subscription information sources as well as general search for relevant content engagement assets.
• Social media amplification and metrics monitoring on Twitter and other social media handles.
• Digital development – utilising a range of channels to communicate such as app development
• Creating and updating client profiles.
• Agency and internal creative services management for creative collateral delivery, event venue sourcing etc.
• Managing budget expenditure for the team
• Industry research and news tracking.
• Liaison with different internal Marketing teams to ensure we are taking advantage of local events
• Internalising Marketing activity working with Internal Communications manager


The ideal candidate would have the following characteristics and experience:
• Previous experience of Salesforce.com is essential and willingness to become and expert user is preferred
• Enthusiasm for B2B marketing in a large enterprise “key account” environment.
• Enthusiasm for and knowledge of the telecoms, media and tech industries in the UK & Ireland and globally – gadgets, content and mobile in particular
• Willingness to pitch in and learn in a very fast moving sales-driven marketing environment.
• Highly organised
• Attention to detail
• Multi-tasker
• Self-starter, working with autonomy
• Campaign experience, emailers, event invitations newsletters, nurture programmes
• Ability to originate and edit copy
• Computer literate including high standard of Microsoft Office skills, online services, social media
• Stakeholder liaison
• Marketing qualification or experience
• Understanding of the Consultancy business is preferred.

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