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Marketing Strategy Consultant

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We are seeking a Marketing Consultant to support the overall account strategy and messaging for a key piece of our client’s business, as well as cross selling initiatives, with a focus on marketing communications strategies in a variety of markets.

This opportunity would also allow the Consultant to manage the work plan and status and work closely with creative partners on execution. This position partners with various internal groups and external vendors to ensure timely and flawless delivery of projects. You will bring the ability to translate business objectives into sound communications strategies and campaigns, with a mindset for continuous improvement and metrics.

DUTIES AND RESPONSIBILITIES
• Understand the business and translate complex business objectives into effective communication strategies.
• Develop and execute messaging, integrated communication plans and supporting communications with compelling reasons for clients, prospects and consultants to choose these products.
• Work in close partnership with Creative to deliver on business need. Includes the development of Project Proposals, Creative Briefs and kick-offs and the support of production schedules and budget estimates.
• Work closely with matrix partners to bring forth differentiating market messages for Sales’ use.
• Continually generate ideas and opportunities to innovate process, media, tactics etc. to improve competitive position in marketing communications.
• Identify critical opportunities to communicate to internal audiences and provide editing/review support to ensure consistency of messaging.
• Ensure final sign-offs from subject matter experts, project owners and compliance/legal team.
• Evaluate effectiveness of current communication strategies and tactics and drive change as needed to properly support the channel and the customers.
• Partner with Brand to ensure consistency of voice across business advertising/communications and leverage Brand campaigns to support business goals.

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