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Marketing Strategist I

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One of Aquent’s utility clients is seeking a talented and experienced Marketing Strategist for a contract position for its marketing department. The client is only interested in talent currently residing in the San Francisco Bay Area.

SUMMARY OF ROLE
As Marketing Strategist, he/she will be responsible for the day-to-day support and management of marketing plans targeting small and medium business customer segments and work closely with the Marketing Communication team to execute the campaigns as outlined in the marketing plan. He/she will also partner with Products, Sales, Customer Insights and other internal stakeholders to develop strategic plans to solve marketing problems.

RESPONSIBILITIES
• Collaboration with internal teams to create outreach plans, establish key performance indicators and metrics, manage analytics and data deliverables, and execute on the agreed upon plan.
• Provide support and direction of comprehensive data-driven marketing plans that will enhance customers’ understanding of rates. Optimize plans as needed to support roll-out efforts.
• Execute the plan for communicating activities and deliverables to appropriate internal stakeholders, making recommendations for improvement when necessary.
• Assist in creating and editing presentations and materials used for strategic planning.
• Host weekly team meetings with Products, Sales, Customer Insights and Marketing Communications to review resources, discuss priorities and resolve outstanding issues.
• Project management to support scheduling and coordination of timelines and deliverables.
• Provide guidance, as appropriate, to Marketing Communications team to aid in development of creative - which ranges from advertising and direct-to-customer marketing pieces, to sales presentations and turn-key communications, to collateral and web updates.
• Work with Marketing Communication’s partners to align campaign and tactical creative briefs for external agencies that correspond to marketing plans. Ensure brief’s alignment with program and messaging strategies.
• Review Marketing Communications tactical metrics and analytics recommendations against program goals.
• Establish customer data requirements to achieve effective targeting by tactic, in partnership with external agencies.
• Participate throughout tactical execution process by providing input on advertising and marketing materials to Marketing Communications team and/or external agencies, as necessary.
• Support special projects as assigned by management

QUALIFICATIONS
• 3-5 years of experience managing the development and delivery of marketing materials, defining strategic objectives, setting metrics and measuring performance
• Demonstrated project management skills
• Experience in Business to Business marketing and sales
• Strong written communication skills with ability to write original content for marketing and communication materials, and business presentations
• Proven ability to foster trust and collaborative partnerships with colleagues and internal stakeholders
• Advanced analytical and organizational skills with excellent attention to detail
• Ability to work in a fast-paced, team driven environment
• Bi-lingual writing skills a plus
• Experience working in environmental or energy related field a plus
• Bachelor’s degree in Marketing or Business required

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