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Marketing Strategist

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Our client, a Fortune 500 healthcare client, is looking for a Marketing Strategist to take the lead on developing their messaging plan through their busy season. The right candidate will work closely with various specialty marketing groups within their organization (e.g., other Marketing Communications teams, Creative Services, Brand Management, Customer Experience, Research, Public Relations, Business Communications) to ensure timely and flawless delivery of the messaging development. This requires the ability to translate business objectives into sound messaging for the Group, Dental, Voluntary and Vision solution lines that supports the Segment sales stories. A continuous improvement and metric-driven mindset is vitally important.


DUTIES AND RESPONSIBILITIES
• Understand the Group, Dental, Voluntary and Vision solutions and translate complex business objectives into effective messaging.
• Develop and execute messaging that provides compelling reasons for clients, prospects and consultants to consider Cigna.
• Develops strategy for customer communications needed for the Group, Dental, Voluntary and Vision solution.
• Work in close partnership with Creative partners to deliver on business need. Includes the development of Project Proposals, Creative Briefs and kick-offs and the support of production schedules and budget estimates.
• Work closely with key matrix partners including Product and Operations to bring forth their most differentiating market messages
• Identify critical opportunities to communicate to internal audiences and provide editing/review support to ensure consistency of messaging.
• Ensure final sign-offs from subject matter experts, project owners and compliance/legal team.
• Evaluate effectiveness of current communication strategies and messaging and drive change as needed to properly support the channel and the customers.
• Partner with Brand to ensure consistency of voice across business advertising/communications.

This position is a 5 month contract position with the potential to go full time. Candidate can sit in either Hartford County, Philadelphia or Southern Florida.

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