Marketing Strategist

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Job/Project Description:
Overall job responsibility will be to assist with campaign execution for Portfolio Marketing based sales initiatives, including the Credit Line Increase, International/Domestic Acceptance and adhoc programs. These are ongoing programs with a highly integrated marketing strategies that roll up to 3 individual managers. Although you will report to one manager, you will need to execute on campaigns that support the overall marketing efforts for each program and to assist on adhoc projects as needed.

Responsibilities Include:

1. Creative Strategy:
-Responsible for creative development of multi-channel marketing efforts from conception through completion within direct mail, email, customer service and online channels
-Submit job reqs to internal/external creative agencies
-Lead liaison to communicate strategy and vision for creative development
-Route creative for feedback to all stakeholders
-Liaison to production services to secure print vendor and schedule creative art release
-Approve proofs and sign offs to ensure accurate communication of offers in creative
-Keep track of major milestones and ensure creative process is in line with established due dates
-Ensure creative is compliant
-Maintain creative testing calendar and facilitate test prioritization
-Schedule and lead meetings with business partners and stakeholders
-Think out-of-the-box to identify innovative incentives, programs, and communications that enhance the Cardmembers' experience and increase loyalty

2. Campaign execution:
-Create monthly direct mail and email campaign grids in NEO (web-based campaign management tool)
-Set up promotions in the Pitstop and CMP database (promotion management tools)
-Schedule meetings with business partners to review and finalize grids
-Make changes and updates to grids as needed

3. Participation and execution of ad-hoc projects as needed
-Attending natural work group and cross functional meetings
-Performing miscellaneous tasks as needed to support ad-hoc projects