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Marketing Strategist

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One of Aquent's valued energy clients is seeking a Marketing Strategist. The marketing department is responsible for the planning, development and execution of marketing activities and support materials that drive participation in energy-efficiency, demand response and dynamic pricing programs, as well as adoption of long-term energy management behaviors.

Overview of Role:
As a member of the Marketing Strategy team, you will drive commercial customer outreach strategies for non-residential rates, with a near-term focus on Time-Varying Pricing for Small and Medium Business customers. You will collaborate with key internal stakeholders as well as external vendors to ensure alignment, reconcile feedback and provide ongoing input and support to teams executing plan deliverables. You will work closely with the Product Managers, Marketing Communications, Customer Insights, Customer Contact Centers, and the California Public Utilities Commission (CPUC) to implement best in-class marketing campaigns that drive customer engagement with rates. Additionally, the role is responsible for coordinating reports that update internal management and the CPUC on the progress of the initiatives, including financial, outreach and performance metrics.

About Time-Varying Pricing
Time-Varying Pricing, an electric rate structure in which the customer’s cost for energy use varies based on typical demand, introduces two new pricing plans for business customers over the course of several years – time-of-use and Peak Day Pricing. The transition to these pricing plans is supported by the California Public Utilities Commission as an important component of California’s statewide energy policy.

Primary Responsibilities:
• Collaboration with internal teams to create outreach plans, establish key performance indicators and metrics, manage analytics and data deliverables, and execute on the agreed upon plan.
o Provide support and direction of comprehensive data-driven marketing plans that will enhance customers’ understanding of rates. Optimize plans as needed to support rollout efforts.
o Execute the plan for communicating activities and deliverables to appropriate internal stakeholders, making recommendations for improvement when necessary.
o Assist in creating and editing presentations and materials used for strategic planning.
o Host weekly team meetings with Products, Sales, Customer Insights and Marketing Communications to review resources, discuss priorities and resolve outstanding issues.
o Project management to support scheduling and coordination of timelines and deliverables.

• Provide guidance, as appropriate, to Marketing Communications team to aid in development of creative - which ranges from advertising and direct-to-customer marketing pieces, to sales presentations and turn-key communications, to collateral and web updates.
o Work with Marketing Communications partners to align campaign and tactical creative briefs for external agencies that correspond to marketing plans. Ensure brief’s alignment with program and messaging strategies.
o Review Marketing Communications’ tactical metrics and analytics recommendations against program goals.
o Establish customer data requirements to achieve effective targeting by tactic, in partnership with external agencies.
o Participate throughout tactical execution process by providing input on advertising and marketing materials to Marketing Communications team and/or external agencies, as necessary.

• Support the delivery of ongoing and ad hoc reports as required by internal management and CPUC requests.
o Support the development of CPUC reports, coordinate input from key stakeholders, write content, route for approvals, and edit as necessary. CPUC reporting requirements include, but are not limited to:
• Quarterly Outreach Updates
• Semi-Annual Program Reporting
• Quarterly Integrated Marketing Summaries
o Support internal updates to senior leadership on status of program outreach.
• Monthly Outreach Updates
• Monthly Budget Tracking and Forecasting

• Support special projects as assigned by management

• 3-5 years of experience managing the development and delivery of marketing materials, defining strategic objectives, setting metrics and measuring performance
• Demonstrated project management skills
• Experience in Business to Business marketing and sales
• Strong written communication skills with ability to write original content for marketing and communication materials, and business presentations
• Proven ability to foster trust and collaborative partnerships with colleagues and internal stakeholders
• Advanced analytical and organizational skills with excellent attention to detail
• Ability to work in a fast-paced, team driven environment
• Bi-lingual writing skills a plus
• Experience working in environmental or energy related field a plus
• Bachelor’s degree in Marketing or Business required

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